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Executive Team

Michael Greeves, Founder & CEO

Michael J. Greeves is a graduate of Bowling Green State University and certified personal trainer with over 14 years of experience in the fitness industry. He is a fan of working out in the morning, drinking iced coffees, eating sushi, listening to electronic music, living in California, social media, and lean startups.

BS in Sports Management/Exercise Science, Bowling Green State University, Ohio.

  • Certified Strength & Conditioning Specialist
  • Personal Trainer & Club Manager
  • Founder & CEO of Hyperstrike

Michael Greeves has conducted more than 10,000 personal training sessions for general and specialist clients ranging from 13 to 82 years of age.

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Shelley Greeves, Marketing and Customer Engagement

Shelley left the property management industry after 20 years to start a new career where she helps people get fit and healthy. She joined the HyperStrike team in 2008 and truly enjoys the fitness lifestyle. Daily focuses for her are Business Development, Sales, Customer Service, Social Media, Operations Management and Training. Her background in Marketing and Operations management with a college education in Marketing Management enhance and bring value to the team. She is passionate about helping others and will set aside time to talk about each partners' business and personal goals to see if she can help along the way to ensure success. She enjoys living and breathing her work through daily weight training, running, yoga and all kinds of outdoor activities with her family. In her spare time she spins records for friends and travels as much as possible.

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Technology Team

Allen Jebian, Lead Windows Developer

Allen's primary focus is data driven web applications using ASP.NET and .NET Windows applications using SQL Server as the back end. He can see a project through all its stages, including specification generation, development, support, hardware configuration and co-location.

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Brian Nance, Lead Web Developer

Brian Nance, Founder and President of Citron Studio – Web design and content management partner with expertise in HTML, JavaScript, Flash, XML, PHP, Java/JSP, ASP, PHP, Perl, XML, .NET, C++ and SQL.

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Advisory Board

Christopher Cabrera, CEO Xactly Corp.

Christopher Cabrera is a seasoned executive with over two decades of successful senior management experience at both early-stage and public companies. At these he has managed sales, marketing, operations, and business development.

Mr. Cabrera is a noted industry expert in issues relating to sales performance management, sales compensation, enterprise and on-demand delivery models, and co-author of the Wiley Publishing book Xactly Sales Compensation for Dummies. He is also a contributing writer to such industry publications as Destinationcrm.com, Business Finance, Sandhill.com, Customer Think, CRM Buyer and the Sarbanes-Oxley Compliance Journal. Mr. Cabrera is also a board member of the San Jose Downtown Association.

Prior to founding Xactly Corporation, Mr. Cabrera was the senior vice president of operations for Callidus Software (NASDAQ: CALD), a leading provider of enterprise incentive compensation management systems to global companies. At Callidus he was responsible for the execution of worldwide sales and marketing strategies, customer advocacy and strategic alliances with companies such as IBM, Accenture and Deloitte. Under his leadership, the company acquired more than 100 customers, contributing to the growth of annual revenues from zero to greater than $75 million and a successful IPO in 2003 raising more than $70 million.

Mr. Cabrera earned a bachelor’s of science degree in business administration with an emphasis in entrepreneurship from the University of Southern California and a master’s degree in business administration from Santa Clara University.

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Thom Downing, CEO Focused Individual Training (FIT), Board of Directors HyperStrike, Inc.

MS in Sports Medicine, Kinesiology, San Jose State University.

BS in Sports Management/Exercise Science, Bowling Green State University, Ohio.

  • USA Expert level Cycling Coach
  • USA Weightlifting Coach
  • Certified USA Triathlon Coach
  • Certified Athletic Trainer (NATA)

Thom has had a wide range of work experiences including thirteen years as a commercial salmon fisherman in his hometown of Kodiak, Alaska. In addition, he has acted as Director of Rehabilitation at South Bay Pain and Rehabilitation in Los Gatos, California, and a consultant to the San Jose Sharks community Development program. Thom is the Co-Founder and Owner of Focused Individual Training (FIT) in Los Altos, California. Thom currently serves as a consultant to the Hill-Glazier architectural firm on Fitness Area Design for its Hotels around the world.

Thom has worked with professional, collegiate and recreational athletes at all levels. He has competed in triathlons of all distances around the country, culminating with Ironman Canada in 2003. Through this unique work and life history, Thom has gained extensive experience with a wide range of clients, services and markets. Thom enjoys backpacking, fishing, ice hockey, and spending time with his wife; Tracey, son; Jake daughter; Emma and his lab; "Kodiak".

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Chris Raniere, Co-Founder Beautisol™

Chris is a true entrepreneur and is passionate about online marketing and how to approach customers in the most interactive and integrated way. With over 20 years of executive management, operational and business development experience, he has founded or co-founded a string of successful companies and been a pioneer in the online marketing industry.

Prior to co-founding Beautisol™, Chris founded Revcube, an automated online marketing optimization platform for direct response advertisers. As President and CEO he successfully raised over $17MM in funding from major venture capital firms including Vantage Point Venture Partners and Transcosmos. Before Revcube, Chris co-founded and served as COO for Fathom Online, the first paid search only marketing agency. The company grew from two co-founders in 2002 to 42 employees with offices in both San Francisco and New York and over $20MM in revenue. Prior to Fathom, he co-founded and served as VP of Business Development for GlobalStreams, a video streaming software company.

As a VP at Ask Jeeves, Inc., Chris launched the Text Ad Network which utilized an open market concept for online advertising purchase within keyword markets. As part of the executive management team at his original start-up, Cybernautics, Chris was integral in the sale of the organization to USWeb. Educated at Vanderbilt University and the London School of Economics, Chris holds degrees in both Engineering and Economics. Chris loves to live life on the edge and actively! When his is not summiting a mountain he can be found kite surfing in Mexico.

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Fitness Advisory Board

Tracey Downing

BS in Kinesiology from the University of Michigan.

  • Certified Athletic Trainer
  • USA Weightlifting

Tracey Downing has worked as a Rehab Specialist and Personal Trainer for seven years and her experience ranges from physical therapy clinics to professional rugby teams.

Catherine (CeCe) English

BS in Physical Education/Athletic Training, Western Illinois University

  • MS in Human Performance & Sports Studies, University of Tennessee
  • PhD in Education/Sociocultural Foundations of Sport & Education, University of Tennessee
  • Certified Athletic Trainer

CeCe has worked with a variety of athletes and sports teams including organized youth sports, competitive NCAA Division I intercollegiate athletics and industrial athletes.

Johnny Nguyen

BS, Sports Medicine, Averett University, Virginia.

  • USA Weightlifting Club Coach
  • Member of NSCA

Johnny Nguyen has worked in a Sports Medicine/Physical Therapy clinic and is a personal trainer.

James Noriega

BA, Sociology, Stanford University.

  • Certified Strength Conditioning Specialist
  • USA Olympic Weightlifting Club Coach

James Noriega has been a strength and conditioning coach for over seven years and works with a wide range of clients from professional athletes to adolescents.

Scott Kolasinski

BA, Microbiology, Miami University, Ohio. MS, Exercise Science, University of Toledo.

  • Metabolic Science Director

Scott Kolasinski has extensive experience developing exercise programs for individuals of all age groups and various pathologies.

Ben White

BA, Politics, University of California, Santa Cruz.

  • Certified Personal Trainer
  • USA Weightlifting Club Coach
  • USA Cycling Club Coach

Ben White works with competitive athletes to those recovering from surgery and was a water survival instructor for the US Marine Corps, competitive swimmer and collegiate water polo player.